Branding Standards Manual

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Branding Standards Manual
TABLE OF CONTENTS

  • INTRODUCTION … 1
  • THE LOGO … 7
  • ALTERNATE LOGOS … 15
  • THE SYMBOL AND INGOT … 16
  • BRAND ARCHITECTURE … 17
  • COLOR … 18
  • SECONDARY ASSETS … 20
  • IDENTIFICATION OF COLLEGES AND OTHER UNITS … 24
  • SPECIAL CASES … 28
  • WEB USAGE … 30
  • EMAILING … 32
  • UNIT PAIRING OPTION … 33
  • OTHER UC MARKS … 36
  • SPECIALTY ITEMS/CLOTHING, GIFTS, MERCHANDISE … 39
  • ADVICE AND APPROVAL … 40
Download Branding Standards Manual pdf from www.uc.edu, 42 pages, 2200.95KB.
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