Marketing of Food and Non-alcoholic Beverages to Children

Food and soft drinks to feed the children, while ….. regulatory measures for the marketing of food and non-alcoholic beer non-alcoholic beverages ….

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Marketing of Food and Non-alcoholic Beverages to Children
INTRODUCTION
CONTENTS
EXECUTIVE SUMMARY…1
INTRODUCTION…3
OPENING SESSION…7
WHO FORUM…9
Session I: Marketing foods to children…9
Food marketing and children: Setting a course for change…9
The extent, nature and effects of food promotion to children: A review of the evidence…10
Marketing food to children: Changes in the global regulatory environment 2004-2006…11
Session II: Categorizing foods according to their nutritional composition…12
Nutrient profiling – experience from the United Kingdom…12
Comparisons of different systems of nutrient profiling – merits and limitations…13
Practical application of nutrient profiles: the Swedish keyhole system…14
Session III: Examples of countries with statutory regulatory or self-regulatory measures to control marketing of foods and non-alcoholic beverages to children…15
Advertising foods to children in Norway…15
Marketing control measures in Brazil…16
Advertising to children: the Québec Experience…16
Self-regulatory code on advertising of food products aimed at minors in Spain…18
Country perspective: South Africa…19
Experiences from New Zealand…19
Session IV: Approaches by the private sector and initiatives by health and consumer organizations regarding the marketing of foods and non-alcoholic beverages to children…20
Responsible food and beverage marketing…20
Marketing to children: Threat or opportunity? A choice for the future…21
Monitoring compliance with food and non-alcoholic beverage marketing codes…21
Food marketing works – regulatory action is needed…22
Consumer concerns activities…23
The International Code of Marketing of Breast-milk Substitutes…23
Summary and Conclusions of the Forum…24
WHO TECHNICAL MEETING…27
Recommendations from the Technical Meeting…28
NEXT STEPS…33
REFERENCES…35
ANNEXES…37

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