Analysis of the Emerging Android Market

includes the study of the Market (online mobile application … via Android and iPhone platforms, we compared the Market ….

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Analysis of the Emerging Android Market
TABLE OF CONTENTS
INTRODUCTION… 1
1.0 SCOPE OF THE PROJECT … 3
1.1 Objective … 3
1.2 Hypothesis … 4
1.3 Experimental Procedures … 4
1.4 Resources Utilized … 5
2.0 LITERATURE REVIEW … 6
2.1 Introduction of Literature Review… 6
2.2 Overview of the Mobile Ecosystem … 6
2.3 Overview of Platform Leadership … 11
2.4 Fundamentals behind Open Source Platform … 13
2.5 Introduction of Smartphone … 15
2.6 Summary of Literature Review … 20
3.0 APPLE iPhone AND APPLICATION STORE … 21
3.1 Introduction to Apple iPhone … 21
3.2 Apple iPhone Application Store … 22
4.0 GOOGLE ANDROD AND ANDROID MARKET … 25
4.1 Google Android … 25
4.2 Android Market … 27
5.0 APPLICATION DATABASE … 29
5.1 Introduction to Application Data… 29
5.2 Importance of Application Database … 30
5.3 iPhone and Android Applications Volume per Category … 30
5.4 Observations from Collected Application Data … 33
6.0 MOBILE APPLICATION DEVELOPERS INTERVIEW … 34
6.1 Attending Mobile Industry Conferences … 34
6.2 Summary of One-on-One or Phone Interview … 35
7.0 SURVEY DATA AND ANALYSIS … 41
7.1 Introduction … 41
7.2 Summary of the Average Responses (Descriptive Statistics) … 42
7.3 Correlations between Questions (Crosstab Results) … 51
7.4 Summary from Survey Results … 57
8.0 ECONOMIC JUSTIFICATION … 60
8.1 Executive Summary … 60
8.2 Problem Statement … 61
8.3 Solution or Value Proposition … 61
8.4 Market Size … 62
8.5 Competitors… 62
8.6 Customers … 62
8.7 Cost Summary … 63
8.8 Price Point … 66
8.9 SWOT Analysis … 67
8.10 Investment Capital Requirements … 67
8.11 Personnel … 68
8.12 Business and Revenue Model … 68
8.13 Strategic Alliance/Partners … 69
8.14 Profit & Loss … 69
8.15 Exit Strategy … 72
9.0 CONCLUSION … 73
REFERENCES … 74
APPENDIX I – Team and Committee Information … 78
APPENDIX II – Project Schedule … 79
APPENDIX III – Android Device Analyses … 81
APPENDIX IV – iPhone Application Volume … 83
APPENDIX V – Android Application Volume … 84
APPENDIX VI – Platform Application Categories and Volumes … 85
APPENDIX VII – iPhone and Android Application Database … 86
APPENDIX VIII – Relevance of ENGR 201, ENGR 203, and ENGR 200W … 88

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