Google Advertising Tools

Get the most out of AdSense. 7. Understanding Google, AdSense, AdWords and 141 .. The syntax of a Google search. 142. ….

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Google Advertising Tools
Table of Contents
Part I. Making Money with Your Web Site
1. Build It and They Will Come: Creating Popular Web Sites…3
2. Driving Traffic to Your Site…29
3. Optimizing Sites for Search Engine Placement…55
4. Making Money with Affiliate Programs…81
5. CPC Advertising…108
6. Profiting from Adult Sites…120
Part II. Getting the Most from AdSense
7. Understanding Google, AdSense, and AdWords…141
8. Working with AdSense…154
9. Making Sense of AdSense
10. UsingAdWords…193
11. Improving Campaign and Ad Group Performance…225
12. AdWords Reporting and Conversion Tracking…244
Part IV. Using the AdWords APIs
13. Understanding the AdWords API…273
14. Programming the AdWords API…287
15. Navigating the AdWords Objects Hierarchy…314
16. Keyword Estimation…327

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