Facebook Marketing: a Comprehensive Guide for Beginners

marketing on Facebook, not with all the FB social add-ons recently released… companies who are savvy about Facebook marketing still enjoy an…

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Facebook Marketing: a Comprehensive Guide for Beginners
Facebook isn\’t just powerful. It\’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints.

  • More than 500 million active users
  • With numbers like those, ignoring Facebook isn\’t really an option anymore for
  • most marketers. The problem is, how are you supposed to use it?
  • Who\’s On Facebook?
  • How Can You Market on Facebook?
  • Advantages
  • Disadvantages: Can be hard to get a foothold and build a fan base.
  • Advantages: They\’re free and easy to set up.
  • Advantages: Powerful targeting parameters.
  • Disadvantages: Can get expensive, depending on your goals.
  • Advantages: Free and high levels of engagement.
  • Disadvantages: Can be very time consuming.
  • How to Market with Pages
  • Don\’t Ignore Your Info Tab
  • Create Custom Tabs with FBML
  • Create Landing Pages for Different Users
  • Post Useful Info to Your Wall
  • How to Market with Pages
  • Ask Your Fans Questions
  • Run Contests
  • Don\’t Spam
  • Study Your Statistics and Results
  • Targeted Advertising
  • Types of Facebook Ads
  • Users Can Rate Your Ads
  • Powerful Targeting Options
  • Targeted Advertising
  • Custom-Tailor Your Ads
  • Groups
  • Fostering Discussion
  • Best Practices for Group Messages
  • Joining Groups

 

Download Facebook Marketing: a Comprehensive Guide for Beginners pdf from blog.kissmetrics.com, 16 pages, 5656.94KB.